Select your language
New Spring, New Chapter in Malaysia–China Cooperation
The Malaysia-China Business and Cultural Chinese New Year Networking Exchange was successfully held on 22 February 2026 in Puchong, Selangor, with close to 60 attendees. The event brought together business leaders, cultural practitioners, tourism stakeholders, and entrepreneurs in a festive and collaborative atmosphere, marking a meaningful start to the new year.
The event was jointly organized by the MALAYSIA MA-ZHONG TRADITION CULTURE ASSOCIATION, Malaysia International Commerce, Culture & Art Facilitation Association, World Public Welfare Alliance Foundation, and the DongMeng World Economic Alliance. It aimed to strengthen Malaysia-China relations while fostering greater collaboration across multiple sectors.
Participants from diverse industries gathered to exchange ideas, build connections, and explore potential partnerships for the year ahead. The event served as an important platform for cross-sector engagement, highlighting opportunities in business, cultural exchange, and innovation.
Strengthening Cultural Ties to Drive Economic Collaboration
In his keynote address, Founding President and Honorary Dean Lee Yong Kwee emphasized the importance of leveraging shared cultural heritage to deepen ties between Malaysia and China. He highlighted that culture is not only a foundation of identity but also a vital bridge for economic cooperation.
“As regional economic integration continues to advance, Malaysia and China hold significant potential in areas such as trade, education, tourism, and emerging creative technology industries,” he said. “Cultural affinity connects our hearts, while trade cooperation enables mutual benefit and win-win outcomes.”
He further encouraged the Malaysian Chinese community to capitalize on their linguistic and cultural advantages to act as a bridge between enterprises from both countries. He also urged young entrepreneurs to embrace opportunities in the digital economy and cross-border e-commerce, and to adopt innovative approaches to remain competitive in the global market.
Public Welfare as a Catalyst for Sustainable Partnership
Founder of the World Public Welfare Alliance Foundation, Mr. Rich Voon, highlighted the deep-rooted historical and ancestral ties between Malaysian Chinese and China, noting that such bonds foster mutual understanding and shared values.
“In today’s interconnected world, these ties should be translated into meaningful collaboration,” he said. “By building platforms across public welfare, education, and business sectors, we can promote sustainable and mutually beneficial partnerships.”
He also emphasized the crucial role of public welfare in uniting communities. Looking ahead, the Foundation will actively promote Malaysia-China youth exchange programs, cultural and artistic initiatives, and corporate social responsibility projects, ensuring that economic development progresses alongside social impact.
Distinguished Guests and Industry Insights
The event was attended by numerous distinguished guests, including leaders from various associations, industry representatives, and cultural figures. Their participation contributed valuable perspectives on industry trends, regional cooperation, and future opportunities.
Throughout the event, participants engaged in meaningful discussions, fostering collaboration and knowledge-sharing across different sectors.
Looking Ahead
The event concluded in a warm and harmonious atmosphere. Participants expressed optimism that this Chinese New Year gathering would serve as a catalyst for deeper Malaysia-China cooperation in culture, trade, and innovation.
By strengthening partnerships and embracing new opportunities, stakeholders aim to build a more prosperous, sustainable, and mutually beneficial future for both nations.
The event was jointly organized by the MALAYSIA MA-ZHONG TRADITION CULTURE ASSOCIATION, Malaysia International Commerce, Culture & Art Facilitation Association, World Public Welfare Alliance Foundation, and the DongMeng World Economic Alliance. It aimed to strengthen Malaysia-China relations while fostering greater collaboration across multiple sectors.
Participants from diverse industries gathered to exchange ideas, build connections, and explore potential partnerships for the year ahead. The event served as an important platform for cross-sector engagement, highlighting opportunities in business, cultural exchange, and innovation.
Strengthening Cultural Ties to Drive Economic Collaboration
In his keynote address, Founding President and Honorary Dean Lee Yong Kwee emphasized the importance of leveraging shared cultural heritage to deepen ties between Malaysia and China. He highlighted that culture is not only a foundation of identity but also a vital bridge for economic cooperation.
“As regional economic integration continues to advance, Malaysia and China hold significant potential in areas such as trade, education, tourism, and emerging creative technology industries,” he said. “Cultural affinity connects our hearts, while trade cooperation enables mutual benefit and win-win outcomes.”
He further encouraged the Malaysian Chinese community to capitalize on their linguistic and cultural advantages to act as a bridge between enterprises from both countries. He also urged young entrepreneurs to embrace opportunities in the digital economy and cross-border e-commerce, and to adopt innovative approaches to remain competitive in the global market.
Public Welfare as a Catalyst for Sustainable Partnership
Founder of the World Public Welfare Alliance Foundation, Mr. Rich Voon, highlighted the deep-rooted historical and ancestral ties between Malaysian Chinese and China, noting that such bonds foster mutual understanding and shared values.
“In today’s interconnected world, these ties should be translated into meaningful collaboration,” he said. “By building platforms across public welfare, education, and business sectors, we can promote sustainable and mutually beneficial partnerships.”
He also emphasized the crucial role of public welfare in uniting communities. Looking ahead, the Foundation will actively promote Malaysia-China youth exchange programs, cultural and artistic initiatives, and corporate social responsibility projects, ensuring that economic development progresses alongside social impact.
Distinguished Guests and Industry Insights
The event was attended by numerous distinguished guests, including leaders from various associations, industry representatives, and cultural figures. Their participation contributed valuable perspectives on industry trends, regional cooperation, and future opportunities.
Throughout the event, participants engaged in meaningful discussions, fostering collaboration and knowledge-sharing across different sectors.
Looking Ahead
The event concluded in a warm and harmonious atmosphere. Participants expressed optimism that this Chinese New Year gathering would serve as a catalyst for deeper Malaysia-China cooperation in culture, trade, and innovation.
By strengthening partnerships and embracing new opportunities, stakeholders aim to build a more prosperous, sustainable, and mutually beneficial future for both nations.